2017 Complete resume of Google’s 200 Search Engine Ranking Factors :

Including On Page, Search Algorithm working factors, Branding Search Ranking Factors, Website U/I Ranking Factors, Off-Page Ranking Factors, Domain/Site-Level Ranking Factors, Social Signals Ranking Factors

On-Page Ranking Factors

1- Title Tags Keywords
2- Beginning of Title Tag with Keyword
3- Keyword Appearance in Meta Description
4- Keywords Appear in H1, H2, and H3 Tags
5- Length of the Content
6- Content Keyword Density
7- Web Page Loading Speed
8- Keywords Used in Phrases
9- LSI Keyword in Content
10- LSI Keyword in Meta Tags (Title, Description)
11- Duplicity of Content
12- Original Page Signals (Canonical)
13- Web Page Image Optimization
14- Content Update Frequency
15- Magnitude of Content Updates
16- Number of Times a Single Web Page is Updated
17- Keyword Prominence
18- Keyword Work Order
19- Quality of Outbound Links
20- Niche of Outbound Links
21- Number of Outbound Links
22- Spellings and Grammars
23- Content Syndication
24- Helpful Supplementary Content
25- Multimedia and Graphics
26- Relevancy of Internal Linking
27- Quality of Internal Links
28- Broken Links
29- Web Page Reading Level
30- Number of Affiliate Links
31- HTML Errors
32- W3C Validation
33- Domain Authority
34- Page Authority
35- URL Length
36- URL Path
37- Page Category
38- Human Editors
39- Keyword Tags
40- Keyword in URL
41- URL String
42- References and Sources
43- Content User-Friendliness
44- Sitemaps
45- Keyword Density for the Same Keyword on Other Pages
46- Web Page Age
47- User Friendly Layout
48- Parked Domains
49- Website Up-Time and Down-Time
50- Panda Penalty
51- Bad Outbound Links
52- Number of URL Redirects
53- Popup and Other Distractions
54- Website Over Optimization
55- Web Page Over Optimization
56- Ads Above the Fold
57- Hiding of Affiliate Links
58- Excess Use of Affiliated Sites
59- Auto-Generated Content
60- Excess Page Rank Sculpting
61- Authentication of IP Address
62- Meta Tags Spam

Search Algorithm Working Factors

63- Query Deserves Freshness
64- Query Deserves Diversity
65- User Browsing History
66- User Search History
67- Previously Landed Pages By User
68- GEO Targeting
69- Safe Search
70- DMCA Complaints
71- Transactional Searches
72- Local Based Searches
73- Google News Box
74- Big Brand Preferences
75- Shopping Results
76- Image Results
77- Single Site Result for Brands
78- Analyzing of Keyword
79- Matching Webpage for Search Query
80- Web Page Context Consideration
81- Relevant Synonyms of Web page Keywords
82- Live Google PPC Ads Signals
83- Understanding Relationships with Things not Strings

Branding Search Ranking Factors

84- Anchor Text on Brand Name
85- Brand Searches
86- Employee Listing Count on LinkedIn
87- Employee Listing Count on Facebook
88- Brand Mentions on News Sites
89- Co-Citations
90- RSS Subscribers
91- Brand Profiles on Authority Websites
92- Brand Category in Third Party Websites

Website U/I Ranking Factors

93- Organic Click Through Rate
94- Organic CTR of Targeted Keywords
95- Website Bounce Rate
96- Direct Traffic Count
97- Repeat Traffic Visitor Count
98- Blocked Bad Sites
99- Number of Website Bookmarks
100- Google Toolbar Data
101- Number of Comments
102- Visitor Time Spent on Website
103- User Website Navigation
104- User Session Time & Duration

Off-Page Ranking Factors

105- Domain Age of Linked From Website
106- Number of Linking Root Domains
107- Number of Links from C-Class IPs
108- Number of Linking Pages
109- Image Links Alt Tags
110- Page Rank of Linking Page
111- Page Authority of Linking Page
112- Links from Competitors
113- Social Promotions of Referring Page
114- Links from Bad Domains
115- Guest Posts
116- Links to Home Page
117- NoFollow Links
118- DoFollow Links
119- Diversity of Links Type
120- Contextual Links
121- Sponsored Links
122- Excessive 301 Redirects to Page
123- Targeted Anchor Text
124- Link Title Attribution
125- Link Alt Attribution
126- Internal Link Anchor Text
127- TLD Country of Linked From Domain
128- Link Location in Content from Referring Site
129- Link Location on Page(Header, Body, Side Widgets, Footer)
130- Relevancy of Linking Domain
131- Linking Domain Web Page Recency
132- Text Around Link Sentiments
133- Keyword in Title
134- Positive Link Velocity
135- Negative Link Velocity
136- Links from Top Resources
137- Backlinks from Authority Sites
138- Source Links from Wikipedia
139- Co-Occurrence
140- Age of Backlink
141- Real Sites Links
142- Natural Linking Profiles
143- Reciprocal Links
144- User Generated Content Links
145- Local Business Page Links
146- Links from Several Map Maker Sites
147- Number of Outbound Links from Referral Page
148- Links from Forums
149- Word Count of Linking Content
150- Quality of Linking Content
151- Site Wide Links
152- Unnatural Influx of Links
153- Penguin Penalty
154- Backlinks from High % of Low Quality Sites
155- Manual Penalty
156- Purchased Links
157- Google Sandbox
158- Google Dance
159- Disavow Tool
160- Reconsideration Requests

Domain/Site-Level Ranking Factors

161- Domain Age
162- Keywords in TLD
163- Keyword as First Word in Domain
164- Exact Keyword Match Domain
165- Domain Length
166- Sub domain Keyword
167- Domain Previous History
168- Public Vs Private User History
169- Penalized Whois Owner
170- Country TLD Extension
171- Content Value
172- Content Uniqueness
173- Contact Us Page for Appropriate Contact Information
174- Domain Trust
175- Website Architecture
176- Number of Web Pages
177- Frequency of Website Updates
178- XML Sitemap
179- HTML Sitemap
180- Server Location
181- SSL Certificates (Https)
182- Terms of Service, Privacy Page and Website Use Guides
183- Duplicate Content on Site
184- Breadcrumb Navigation
185- Mobile Optimization
186- Site Usability
187- Google Analytics & Webmasters Use
188- User Reviews
189- Online Reputation of Website

Social Signals Ranking Factors

190- Number of Facebook Page Likes
191- Facebook Post Shares
192- Number of Tweets
193- Twitter Account Authority
194- Facebook Account Authority
195- Pinterest Pins
196- Social Share Votes Count
197- Google+ Page Followers
198- Verified Google + Authorship
199- Social Signal Relevancy
200- Site Levels Social Signals

So if you are thinking about ranking number 1 for a specific keyword set you have to take into consideration all the 200 Factors